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How a Direct Data Connection Can Transform Financial Marketing
Every marketer has faced challenges when creating what they hope to be successful, personalized cross-channel messaging campaigns. For those working in highly regulated industries like banks and other...
View ArticleWebinar Recap: Balancing Privacy and Personalization in Your Emails
When it comes to email marketing, consumer expectations have never been higher for personalization, or for data privacy. If you think this seems like a paradox, you may be right. The very customer data...
View ArticleYour Email Program and Getting Back to Normal
You don’t need us to tell you the world is different right now — every government agency, news source, social media feed, and even beer commercial reminds us of the current pandemic situation almost...
View ArticleWhy Now is the Right Time to Make the Switch to MessageGears
For many marketing and I.T. teams, there are few things they’d less readily volunteer to do than switch from their current email service provider. We hear it all the time. Even when they acknowledge...
View ArticleAn Intro to SMS: How It Can Elevate Your Marketing Programs
Previously, I’ve written about the importance of mobile push notifications in your marketing plan, and how ditching the SDK might be the thing your marketing program needs. Today, I’d like to talk a...
View ArticleWebinar Recap: Content as Data and the Brand Maturity Model
One thing the most innovative marketers are learning is that mere personalization isn’t always enough to send messaging campaigns that truly resonate with your customer. You need to go beyond the...
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Google Announces BIMI Pilot Program
In late July, Google announced a set of new features for their Gmail and G Suite products including enhancements to chat, virtual meetings, and admin controls. But the announcement that got the most...
View ArticleWebinar Recap: MLB Teams Transform with Fan 360 Data on Snowflake
Marketers whose success depends on access to accurate, robust customer data have understood for a while now the importance of having that data consolidated into one centralized point of storage. But...
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Webinar Recap: The Complete Enterprise Data Stack
One of the biggest steps any B2C Marketing team can take toward better personalization of their messaging campaigns is to get their data centralized in a way that’s easy to manage. That’s why we...
View ArticleBring Data Privacy to the Forefront
Data privacy, once mainly discussed in circles that place extreme importance on hat color, has now become a near-daily topic of conversation. Tech moguls regularly testify before government panels,...
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